Writing

Notes on building, slowly

Long-form essays about startups, AI, investing, remote work and the parts of life in Marbella that don't make the brochure. Roughly one a month.

Why I moved to Marbella

We came for two years and stayed. The honest reasons a Swedish family left Stockholm for the Costa del Sol, and what the decision actually cost.

A fair comparison of two places I love: institutions, friendship, food, ambition, bureaucracy and what each one does to your working day.

Nobody warns you about the second year. On social debt, ageing parents, half-belonging and the admin tax of a life in two countries.

Nueva Andalucia, the Golden Mile, Elviria, San Pedro, Estepona and the old town, judged on the boring criteria that actually matter day to day.

NIE numbers, the 10 percent you forget to budget, why the asking price is fiction, and the checks that have saved me more than once.

A realistic family budget: rent, schools, cars, healthcare, padel, and the two categories that quietly ruin people who move here.

British, IB, Scandinavian and Spanish options on the Costa del Sol, and the questions I wish I had asked before we chose.

Visas, tax residency, the 183-day line, timezones that actually work, and why the internet is better than you think.

It isn't tax. It's the arithmetic of remote work, family stage and how much sunlight a person needs to keep making decisions.

The order of operations for a family move: rent before you buy, NIE, empadronamiento, healthcare, schools, cars and the first six months.

Lessons from the commercial side of a company selling software into large organisations, including the ones I resisted learning.

Strategy is a document. Culture is what people do when you're on a plane. What I got right and badly wrong at Mediapilot.

Twenty years of failed internal portals, and why the next version is a question box rather than a homepage.

One essay a month on building companies, AI, investing and life in Marbella. No pitches, no funnels. Unsubscribe in one click.