Twenty-odd years in, mostly SaaS. This is what’s on the table today.
Infrastructure for modern B2B SaaS and AI.
The question we’re working on: how does a SaaS product safely handle identity, nested tenancy, permissions, audit and GDPR once AI starts doing more than answering questions?
Co-founder with Markus Ahlstrand — product, thesis, customer discovery and the commercial side.
A product I’m experimenting with for complex family situations.
It helps people put structure on information scattered across messages, documents, events and timelines — and uses AI carefully to find and make sense of it. It doesn’t judge anyone or decide who’s right.
Catering, rethought. We connect companies and private customers directly with chefs and caterers — better food, less friction, fairer economics for the people actually cooking.
An ongoing business: past 3M EUR in turnover, with a growing chef network across Sweden.
Co-founder.
A members’ community in Marbella for people working with technology, capital and companies.
Co-founder & Partner.
A gathering for founders, CMOs and operators — three days of talks, roundtables and unstructured conversation. Density over scale.
Ran three years in a row with real revenue and roughly 100 people in the room each time.
Co-founder.
I bought the plot and spent several years building the house in Los Arqueros, Benahavís — with Consjumo, architect Juanma Sayago and Jonna Högnäs on the interiors.
My developing thesis on AI, SaaS infrastructure and why we’re experimenting with Substrat.
Buying a plot and building Villa Celina in Los Arqueros.
What living and building here teaches you that visiting doesn’t.