Caterbee
A foodtech startup revolutionising business catering. Live since spring 2018, profitable from the start, and past 5M EUR in turnover.
Caterbee started from a simple observation: business catering was either boring or unreliable, and the companies ordering it had better things to do than chase invoices and chase delivery drivers.
We built a foodtech platform that lets companies order quality meals from top chefs for meetings, events and daily office needs. We went live in spring 2018 and have been profitable since the start. Revenue is now past 5M EUR.
My role has been broad — brand, positioning, member acquisition, partnerships, revenue model and P&L. The hardest part has been resisting the temptation to grow faster than the unit economics allow. Profitability from day one is a discipline, not an accident.
Timeline
- 2017
Co-founded in Stockholm. Defined the offer: better food, less admin.
- 2018
Went live in spring. First corporate clients and first profitable month.
- 2021
Scaled past 3M EUR in turnover. Expanded the chef network.
- 2025
Past 5M EUR in turnover. Still profitable, still founder-led.
Current status
Active and profitable. I remain a co-founder, board member and involved on brand and commercial strategy.
- Years
- 2017 — present
- Role
- Co-founder & Board member | CMO | CCO
- Status
- Active
