Whispr Group
The data-driven insights company Mediapilot merged into. Brand, communication and investment insights for global names — H&M, Spotify, Coca-Cola, McDonald's, IKEA, Disney and Kate Spade. Sold in 2018.
When Mediapilot merged with Whispr in 2013, the business stopped being a Nordic insights shop and started being a global one. I moved into founder, CMO and CCO roles and spent five years on brand, commercial strategy and enterprise clients.
The work was combining analysts with data at scale: brand and marketing insights, communication and PR insights, investment and portfolio insights. Clients like H&M, Spotify, Coca-Cola, McDonald's, IKEA, Disney and Kate Spade used it to understand how they were actually perceived, rather than how they hoped they were.
Whispr Group was sold in 2018, the same year we moved the family to Marbella. Two endings and one beginning in the same twelve months.
Timeline
- 2013
Mediapilot merged with Whispr. I took founder, CMO and CCO responsibility.
- 2015
Led the Nordic launch of Klout, their first market outside the U.S.
- 2016
Global enterprise clients across retail, tech and FMCG.
- 2018
Company sold. I moved to Spain.
Current status
Exited in 2018. Whispr Group is still operating as a data-driven insights business.
- Years
- 2013 — 2018
- Role
- Founder, CMO & CCO
- Status
- Exited
