Ranking The Most Influential People in Sustainability

Together with analysis firm Sustainable Brand Insight, we are launching Sustainability Engagement Mapping. Our study identifies and ranks the most important digital influencers within sustainability and the companies that they like.

The best-ranked influencers are those that their followers find most credible and are most likely to engage with in social media, instead of the more traditional ranking by number of followers and level of activity. As Whispr Group´s Data Science Manager Mattias Östmar said, “What others think of you is more important than what you think of yourself”.

The best-ranked companies are those that the influencers perceive to be the best at sustainability. We also look at these brand assessments against what regular consumers think.

Our results will be published on November 12 at 08:00 CET. A seminar will be held at Sjöfartshuset in Stockholm at 08:00–09:00 CET. Click here to register!